The role and responsibilities of a chief marketing officer, or CMO, will be hard to pin down. These professionals are in control of running the marketing department and liaising with marketing project managers, sure, but what are the opposite CMO responsibilities which might be vital to understanding the role?
Put simply, the chief marketing officer of a company has the primary responsibility of driving revenue by increasing sales via marketing activities. The CMO in most firms will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other firm executives to determine company-wide goals. They will also help marketing directors and managers create a marketing strategy that achieves these profit, product, and progress goals through a range of marketing features and activities.
The CMO manages and oversees all marketing activities all through the company. The CMO must have a broad understanding of brand development, sales management, product, distribution management, and customer service. The CMO will have input into model marketing, pricing, advertising, market research, marketing communications, project management, and public relations.
Chief marketing officers typically wear quite a number of different hats. They will need to have a particular set of skills or traits to lead the corporate’s model administration and marketing activities in a way that leads to growth. These are a few of an important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of many tricky aspects of being a CMO is that some marketing activities could be unpredictable, especially within the digital and social media age, so making strategic choices that drive progress is a particularly necessary responsibility.
Marketing professional: While the CMO doesn’t usually get their fingers dirty with the granular tasks of the marketing group, they still need to be an expert in all things marketing. The CMO is in the end chargeable for the entire activities carried out by the marketing department, so they need to have a deep understanding of the marketing functions at their disposal.
Customer champion: The CMO can also be responsible for serving because the customer champion in chief, making certain that all marketing activities serve to create brand loyalty and make sure the consumer experience is enjoyable and successful.
Chief storyteller: Finally, in addition to business-targeted responsibilities, the CMO is liable for leading the inventive side of the company. The CMO should be able to nurture the creativity of the marketing department, spurring progressive marketing ideas that will assist entice and retain more prospects and lead back to increased sales growth.