The role and responsibilities of a chief marketing officer, or CMO, might be hard to pin down. These professionals are accountable for running the marketing department and liaising with marketing project managers, yes, however what are the other CMO responsibilities which can be essential to understanding the role?
Put merely, the chief marketing officer of a company has the primary responsibility of driving revenue by rising sales through marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other company executives to ascertain firm-wide goals. They will also help marketing directors and managers create a marketing strategy that achieves those profit, product, and growth goals by a range of marketing capabilities and activities.
The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of brand development, sales management, product, distribution management, and buyer service. The CMO will have enter into model marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite a couple of totally different hats. They must have a particular set of skills or traits to lead the corporate’s model administration and marketing activities in a way that results in growth. These are just a few of crucial responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of the tricky points of being a CMO is that some marketing activities can be unpredictable, especially within the digital and social media age, so making strategic selections that drive growth is a particularly vital responsibility.
Marketing expert: While the CMO doesn’t often get their palms dirty with the granular tasks of the marketing group, they still should be an skilled in all things marketing. The CMO is ultimately responsible for the entire activities carried out by the marketing department, so they should have a deep understanding of the marketing functions at their disposal.
Customer champion: The CMO is also chargeable for serving because the customer champion in chief, ensuring that each one marketing activities serve to create brand loyalty and make sure the person expertise is enjoyable and successful.
Chief storyteller: Finally, in addition to business-centered responsibilities, the CMO is accountable for leading the creative side of the company. The CMO should be able to nurture the creativity of the marketing department, spurring revolutionary marketing concepts that will assist appeal to and retain more customers and lead back to increased sales growth.